The combination of Fast Company's reach in the social media world, not to mention Anna Kendrick's kind of insane fan base / popularity across the internet has been making the shoot (and especially the video) we did get some buzz across various platforms. The magazine feature and video are getting lots of shares across Facebook and YouTube, and fan-created GIFs are all over Tumblr. It's fun to watch.
Anna herself posted a clip from the video on her Instagram with the caption "Watch me slowly lose my mind in an office". What's not to like?